Does it ever seem like sometimes those who are the best at creating are often not so good at telling everyone about their creations? Or vice versa, the people who are best at telling others about stuff may not actually be creating something intensive, themselves?
We live in a really strange time where people can get great jobs and opportunities and make good money by being, essentially, semi-pro at everything. The job I do comes from a weird vortex between Joe Familyvideo and completely niche, highly trained artists that range from marketing to event planning to working online and strategizing, writing, directing, producing, acting, troubleshooting, and more–BLERG.
This is a guest post I wrote around a year ago delving into the current state of the “Good Ol’ Boys Club” in St. Louis’ ad industry. Oops!
Dr Pepper 10. A delicious new low-calorie beverage that tastes even more like the original than even the diet version released many years ago which already tasted “more like regular Dr Pepper.”
Also, this beverage is explicitly NOT for women.
Is there something genius here or is this just another cheap permutation of “sex sells?” Tell me about it.
The task at hand is that not all Millennials are not necessarily a bunch of weird technophiles like me. The friends I have had and kept over time in “real life” have a very sophisticated set of filters and an amazing appetite to get what they want without being obstructed by advertising they don’t care about. I’m going to make some broad strokes based on my own peers and experience, now so bear with me and correct me if I’m wrong…